Louise Nash, Founder

With 20+ years experience in global strategic brand development, human-centered design thinking and emerging disruptive technology, Louise Nash has founded Circularity with the purpose of empowering problem solving for a radically changing world. Following a career as a Chief Strategy Officer, in 2017 she undertook a Master of Technological Futures at The Tech Futures Lab with a focus on developing a methodology to unlock the circular economy advantage.

This methodology is drawn from circular case studies, thought leaders and research on how to make the shift from a linear model to a circular one for organisations, businesses and nations. This simple, yet powerful framework empowers people to solve environmental challenges and unlock economic value by becoming circular by design.

 This had led to her contribution to the first Circular Economy report produced by the Sustainable Business Network and Auckland Tourism, Events and Economic Development for the Auckland region.

Louise holds a Bachelors degree in Economics, a Masters of Commercial Law, Masters of Applied Technological Futures and an IDEO Certificate in Business Design.

When not designing circular systems in her sleep, she is mum to two daughters, wife of a novelist, feeding worms with food scraps, attempted to grow all her veges and is making the switch from snowboarding to skiing.

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Nic Bishop, Co-Founder

Nic’s passion for sustainability was formed while visiting his Dad throughout Asia while growing up, and seeing first hand the impacts of un-controlled development. He witnessed UN projects that support communities to decouple environmental impact from economic development, and it  left a lasting impression.

After studying commerce and science degrees at Victoria University of Wellington, Nic completed a Masters in Environmental Management from Imperial College London. Nic speaks fluent Spanish having lived, worked and travelled through South America. Another of Nic’s inspirational moments for helping to guide organisations to design out their social, ethical and environmental impacts is linked to his travels through the Amazon. Seeing enormous trunks of ancestor trees being barged down the middle of the Amazon highlighted how long term thinking and environmental life cycle assessment are key to wise decision making.

Nic has been fortunate to have key sustainability roles in some of New Zealand’s largest companies over the last 18 years, including Fonterra, Trade Me and Fisher & Paykel Healthcare.  Designing the recycling product stewardship scheme for the Fonterra Milk for Schools program, which was accredited by the Minister for the Environment and rolled out to more than 150,000 kiwi kids is a highlight, as is quantifying the environmental benefit of the Trade Me second hand trading platform.

When not creating ecodesign programs, you’ll find Nic snowboarding in Queenstown or running off-road in the Hunua ranges, taking in the best of New Zealand and our beautiful natural environment.


To realise this $8.8Billion opportunity for Auckland we need to make circular desirable for businesses and consumers alike.

I found your leadership style very inspiring and you were very easy to talk and relate with, which helped greatly.
— Bauer Media Circular Design Sessions

Become a colab Partner.

We are always keen to connect with people and organisations around the world that share our passion for all things circular.
We have a number of projects that leverage global expertise in the New Zealand market and vice versa.

If you would like to partner with us, please share your story below and we will be in touch.

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