The Problem we want to solve

Time is not on our side when it comes to planet earth.
It is estimated that at our current rate of resource use, we will need an additional planet earth in less than 12 years - and this won't be found in a factory somewhere!

 
“While the power of men and machines has been reshaping the workforce, politics and the economy, even some of our ethical choices, the power of many is driving the acceleration in Mother Nature, which is reshaping the whole biosphere, the whole global ecological system. It is altering the physical and climate contours of Planet Earth, the only home we have.”
— Thomas L. Friedman, An Optimists Guide to Thriving in the Age of Accceleration, 2016

The earth's resources are used to feed, clothe, connect and provide shelter for its inhabitants. With increases in human population and wealth, we have reached record levels of production and consumption. As a result, this has placed significant pressure on our natural systems and biodiversity.

We are increasingly seeing the effects of this Take, Make, Waste linear approach on the planets resources:

1. Climate Change
2. Loss of Biodiversity
3. Deforestation
4. Changes in Biochemical flows

Waste from this linear approach is visible in our oceans, soils and cities. Solutions such as recycling, beach clean ups and reducing consumption, barely address the issue at hand.

So how do we solve this?

What is the Circular Economy?

The Circular Economy is a compelling, prosperous business model that helps us manage our resources to achieve growth without environmental degradation.

It is a lens by which we can view product creation, waste disposal and will create growth economies where everything that is made can be unmade.

Everything that is created returns to be regenerative and restorative. This circularity applied to our 'systems' would bring forth the change required to activate mass behaviour change and find balance in the use of the earth's finite resources.

Growth with zero waste. Growth without environmental degradation.

The Circular Economy concept is driving change throughout the world.

On Feb 1st 2018, the Circular Economy Club started mapping all of the worlds circular innovations. In 7 days in over 40 countries, 3,000 initiatives were identified.

We exist to accelerate the adoption of the circular design principles by business and brands so that we can all benefit economically, socially and environmentally.