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Why go
circular?

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It is becoming abundantly clear that the existing take — make — waste economic model is unsustainable.

With increases in human population and wealth, we have reached record levels of production, consumption, and waste. This has placed significant pressure on our natural systems, our biodiversity, and our future. Waste from this linear approach is visible in our oceans, soils, cities and communities.

We need to radically redesign our systems to -

Design out waste.

Keep materials in use and inflow.

Regenerate our living systems.

by unlocking our human potential.

 
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The circularity gap—

 
 
 
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80%

of the environmental impacts for everything we make and consume are estimated to be determined at the design stage.

 
 
 

Less than 9%

of the resources we use to make products and the world around us is cycled back in for reuse.

Source: The Circularity Gap Report

Circularity waste audit capture

Circularity waste audit capture

 
 
 

45%

of global carbon emissions are associated with making products - the cars, clothes, food, and other products we use every day. Today’s efforts to combat climate change have focused mainly on the critical role of renewable energy and efficiency measures. However, meeting climate targets will also require tackling this remaining 45%. A circular economy offers a systemic and cost-effective approach to tackling this challenge.

 
 
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Source: adapted from Circular Economy - Master Circular Business with the Value Hill 2016

Source: adapted from Circular Economy - Master Circular Business with the Value Hill 2016

Redesigning the impacts of BAU with a circular economy.

The Circular Economy is a compelling, prosperous business model that will help us manage our resources to achieve growth without environmental degradation. New circular business models turn waste into value and design it out in the first place. This opportunity is estimated to be worth $4.5 trillion globally in 2030 and up to $8.8 billion in economic activity in Auckland. It is a lens by which we can view product creation, waste disposal and will create growth economies where everything that is made can be unmade. Aligning value creation, with our value for the future. One that’s more resilient, regenerative and restorative by design.

 
 
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"The global economy is consuming a 100 billion tonnes of materials per year, this has a significant impact on our living systems and resources. We unlock your agency as an organisation to regenerate the living systems you operate in. Be it a ski mountain, a forest, an ocean or a city we are all part of a living system and are reliant on its health. What will be your legacy?"

- Circularity