Join Louise Nash and Samantha Walmsley-Bartlett in this podcast episode of 'The Redesign of Everything' where they talk with Mikayla Plaw; Executive Director and Organisational Development & Sustainability of Profile Group to share how finding a partner light the path forward was a pivotal moment in her journey to delivering circular outcomes within the nine businesses of Profile Group.
This conversation breaks down their collaboration with the Circularity team, which resulted in multiple circular solutions to the complex challenges of manufacturing waste. Specifically the use of single use packaging within their businesses for transportation of aluminium and how shifting to a reusable alternative has not only reduced emissions and waste, but also cost.
Louise and Samantha were thrilled to be selected to train in the B Consultants Program in AUNZ. This aligns with their work as circular economy practitioners — in helping businesses reimagine, activate, measure, and continually progress their impact by applying the principles of circularity.
If you're interested in finding out more, get in touch.
… but you do have to act on it. Here’s four ways you can make a start:
1. 𝗥𝗘𝗔𝗗 more about the circular economy and the work Circularity is doing in Aotearoa.
2. 𝗠𝗘𝗔𝗦𝗨𝗥𝗘 how circular your business is, and how to improve by getting in touch with us directly via Samantha Walmsley-Bartlett
3. 𝗟𝗘𝗔𝗥𝗡 how to build and apply circular economy capability at XLabs NZ – New Zealand’s circular economy training program. Register your interest.
4. 𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗘 change across your business, by starting a conversation about your biggest challenge or ambitious goal with our Circularity practitioners. Flick us an email.
What if we could feed the next billion people and support our planet?
Louise Nash joined the global forum of Expo 2020 Dubai to explore this question in discussion, sharing how a circular economy can address the current challenges of food waste and environmental damage caused by our linear systems. By coming together, we can reimagine and redesign how we grow, make and share our food to be more diverse, distributive and regenerative. Watch the World Majlis here.
Circularity is working with the Ministry for the Environment to deliver a nationwide online program and a circular design sprint for XLabs in 2021/22. Aligning environmental priorities with the circular solutions developed as part of the program.
Our very own podcast shares the work of changemakers, designers and practitioners shaping a better future now.
XLabs has won the coveted innovation award for economic development best practice, in partnership with Auckland Unlimited.
Circularity founder, Louise Nash identifies five critical success factors to becoming circular - from the frontline of transformation.
At a recent event, we shared our insights on how co-design can enable us to work together for our environment. A belief we share with Sustainable Coastlines who hosted the korero.

At the heart of our work is an innovation toolkit designed to unlock the circular mindset. Inspired by the circularity of the natural world, it brings science, technology and human potential together in new ways. These design methods were developed as part of a Masters of Technological Futures from over 250 interviews with leading circular experts around the world and drawn from over 1000 case studies of circular innovations.

Tim Brown, CEO of IDEO, explains the circular economy and why designers need to get involved.
It’s been estimated that 80% of the environmental impacts of everything we make, use and consume is determined at the design stage. By activating circular economy thinking from the very beginning — and designing for a world that works in tune with nature — we can ensure these problems are not created in the first place.

We worked with ecostore to imagine how their business and products might operate within a circular economy. By building their capability and activating their communities a closed-loop system was designed for their packaging as well as a five-year new product development program.

XLabs is a creating space at the intersection of human potential, science, and technology using a circular economy framework. In a circular design sprint participants journey from a challenge they need to solve to pitching a circular solution in front of investors and stakeholders. Making their vision a reality.